Google reviews: what are the benefits for your brand?

Having Google reviews is no longer optional: for B2B and B2C companies, it’s now an absolute priority! Nearly 9 out of 10 internet users consult these reviews before making a purchase decision or visiting an establishment. 

But why do customer reviews matter so much on the Singapore people’s favorite search engine? In this article, discover 4 reasons to have Google reviews… and how to generate more of them.

What is a Google review?

Each Google review is a digital showcase for your business. Google reviews reflect customer feedback following an online or in-store purchase. They are collected and published through Google tools such as Google My Business and Google Maps. We know that getting positive reviews when you’re starting out can be a long and complicated process. Speed ​​up this process and buy positive Google reviews from real, 100% guaranteed users on Google.

Through a star rating and review system, internet users can express their experience with the business. They can leave a spontaneous review after purchasing a product from an establishment. They can also share their opinion after receiving a satisfaction survey from a Google partner solution, such as Verified Reviews by SKEEPERS. 

Google reviews may include photos, but they primarily consist of written comments. According to a Software Advice study (2022), this written format is preferred by internet users: 74% of customers prefer reading written reviews! 

4 reasons to have Google reviews for your brand 

1- Improve the company’s reputation

Google is the most used search engine in the world. Every day, internet users use it to find out about a brand’s reputation, a company’s location, the reliability of certain products… 

That’s why it’s essential to collect and publish reviews directly on Google. Having Google reviews guarantees improved brand awareness, thanks to both positive and negative feedback.  

2- Strengthen organic search engine optimization (SEO)

Customer reviews are the third most important factor influencing a business’s ranking in Google’s local search results, according to Moz’s Local Search Ranking Factors study. Google’s algorithm considers the number of reviews and the average rating to rank business results. Therefore, collecting and sharing feedback on Google is crucial for improving search engine rankings.  

Regardless of your specialization—B2B, B2C, local store, e-commerce site—if Google determines that you offer a better customer experience than a competitor, you can climb higher in Google search rankings. Perfect for your SEO strategy! 

3- Boost your online or in-store traffic

Google reviews have a real impact on traffic generated in stores or on websites. Star ratings, comments, and average scores are even a driving force for 82% of visitors to local businesses, according to Bright Local. Buying Google reviews allows you to make a better impact on your customers. This way, you gain trust, receive more orders, and get genuine reviews.

Customer reviews drive qualified traffic. Online, this increase in traffic is measured by a higher click-through rate (CTR) to a website: with 5 stars, the CTR rises to 69%. With 3 out of 5 stars, the CTR drops to 44%, according to Bright Local. This highlights the importance of delivering quality experiences to collect positive reviews that boost performance. 

4- Reassure internet users

Google reviews are powerful tools for building trust. Internet users consult them to determine if your business is trustworthy. And since trust and reassurance are the foundations of a strong relationship… cultivate them through customer reviews! 

According to a Harvard Business School study, consumers begin to trust a brand starting at an average rating of 3.7/5. Trust is also strengthened when reviews are recent, authentic, and numerous. 

Given this situation, consider regularly soliciting your customers’ opinions through post-purchase satisfaction forms. 

Google reviews: how to generate more of them?

As you’ve probably gathered, the more reviews you get, the better your chances of building trust, converting customers, and improving your organic search ranking. But how do you generate more Google reviews? Here are our top 3 tips: 

• Responding to positive or negative reviews: 96% of internet users read businesses’ responses to online reviews, especially when searching for a local business! Always respond to both positive and negative reviews to strengthen customer relationships and encourage other internet users to share their experiences.
• Share your Google review link: A Google review link directs customers to a review submission platform. The principle is simple: you create a link, then send it to the customer (via email, SMS, etc.) . Verified buyers can then leave a Google review after their purchase or visit to your establishment. The result? You generate more reviews!
• Use a certified platform like Verified Reviews by SKEEPERS: our solution supports your customer review strategy. All reviews collected are authentic, coming from verified customers. Our partnership with Google also facilitates the distribution of these reviews on the search engine!

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